AI Insights · Timothy · January 2023
Top 5 Consumer Finance Apps in Poland Q4 2022 Performance
Discover the performance trends of the top 5 consumer finance apps in Poland during Q4 2022, including weekly downloads and active users.
The fourth quarter of 2022 saw varied performance among the top consumer finance apps in Poland. Here's a closer look at the trends for CA24 Mobile – pełna korzyści, IKO, Santander mobile, mBank PL, and Bank Millennium.
CA24 Mobile – pełna korzyści showed a dynamic pattern in weekly downloads, peaking at around 43K in mid-October. By the end of December, downloads stabilized at approximately 22K. Weekly active users increased steadily, starting from 494K at the beginning of October and reaching 623K by the end of the year.
IKO maintained a consistent download rate, fluctuating between 19K to 26K downloads per week. The app's weekly active users remained relatively stable, starting at 2.19M in late September and ending at 2.13M by the end of December.
Santander mobile experienced a slight decline in weekly downloads, from 18K in late September to approximately 16K by the end of December. Despite this, the number of active users showed an upward trend, peaking at nearly 1.18M in early December before slightly dropping to 1.07M at year-end.
mBank PL had a steady download rate, averaging around 15K per week. The app's active user base showed minor fluctuations, starting at 1.29M in late September and closing the year at 1.23M.
Bank Millennium saw a gradual decline in weekly downloads, from 18K in late September to around 12K by the end of December. Active users also decreased, from 864K in late September to approximately 802K by the end of the year.
These insights are based on data from Sensor Tower. For more detailed analysis, visit Sensor Tower's platform.
